I am so excited to give you a first look inside my brand new collection, which I’ve created in collaboration with LA-based performance activewear brand VIMMIA. The aim was to design a collection that was completely different from VIMMIA’s direction, moving away from activewear and instead disrupting the fashion world by creating something completely new: Lux Modewear, a fusion of “mode”, as in high-end fashion, and “activewear”. The result is my capsule collection that merges advanced technical fabrics and high-end design to take you effortlessly from an everyday outfit to a chic evening look, with pieces that are, above all, practical.
The inspiration for the collection came from taking streetwear and adding a touch of sleekness to it. My background of styling strong women who embrace their feminine form on and off the red carpet is fused with VIMMIA’s advancements in performance activewear fabrics to create a timeless lifestyle collection. The pieces are reflective of my personal style. As a working mom, I’m always on the go, so it was really important for me to design a collection that is comfortable and easy to travel in, while still looking cool and stylish.
VIMMIA is known for its advancements in fabrics and I wanted to elevate this luxury capsule by integrating its exclusive VIMMIA X fabric into some of the pieces. This fabric is made from a state-of-the-art technological yarn that has both performance and cosmetic benefits, including increased blood circulation, extreme comfort and the appearance of smoother and firmer skin; perfect for women with busy lifestyles.
The color palette consists of five main colors. These are primarily neutral tones; which is my signature look. Some of the tones are inspired by my daughter’s name: Stone Windsor. There is a color called Stone, available in off-white, and Windsor black, which is a matte black. Other’s shades include: Slate, Camel and Capri Sand, inspired by my love of spending summers in the Amalfi Coast. These neutral tones are the foundation colors in any wardrobe.
The collection centers around not only performance driven materials, but also innovative designs such as the “Bodychute”, a bodysuit featuring parachute fabric and spandex. Other additions is the “Bodyshirt”; a bodysuit designed as a shirt, and the “Outback Convertible Trench Coat”. I wanted the CRK + VIMMIA woman-on-the-go to be able to supplement her everyday wardrobe with modewear essentials.
CRK + VIMMIA has been designed to be minimal, effortless and special – I hope you love it as much as I do!